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Privacy Policy

Ozarké LLC ("Ozarké," "we," "us," or "our") operates ozarke.com (the "Site"), our mobile applications, and our marketing channels (collectively, the "Services").
Last Updated: April 17, 2026
Effective Date: April 17, 2026


This Privacy Policy explains what Personal Information we collect, how we use it, with whom we share it, and the choices and rights you have.   By using our Services, submitting information through the Site, subscribing to our marketing communications, or contacting us, you acknowledge you have read and understood this Privacy Policy. 



1. Quick Summary 

Topic 

Summary 

Who we are 

Ozarké LLC, a Texas limited liability company based at 3800 Distribution Blvd., Houston, TX 77018. 

What we collect 

Contact information, order and payment information, device and browsing information, communications with customer service, and information from our advertising partners. 

Why we collect it 

To fulfill orders, operate and improve the Site, provide customer support, send marketing communications you have consented to, detect fraud, and meet legal obligations. 

Who we share it with 

Service providers (including Shopify, Klaviyo, Microsoft, Meta, Google, Kustomer), advertising partners for cross-context behavioral advertising, and authorities when required by law. 

Your choices 

You can opt out of marketing, limit sale and sharing of your information, submit rights requests, and control cookies. 

Recording notice 

Your interactions with the Site and our customer service channels may be recorded or captured by session replay, chat, and analytics tools. Using the Services constitutes your consent to this recording. See Section 3 for details. 

 

 

2. Information We Collect 

2.1 Information You Provide to Us 

  • Contact and account information: name, email address, phone number, shipping and billing address, account credentials, and preferences. 

  • Order information: products purchased, order history, payment method details (processed by Shopify Payments or other payment processors; we do not store full card numbers), gift card information, and promo codes. 

  • Customer service communications: the content of your communications with us by email, chat, SMS, phone, social media, or contact form, including voice recordings where applicable. 

  • Trade program information: business name, professional credentials, resale certificate, and tax documentation if you apply for our Trade program. 

  • Rewards program information: enrollment status, points balance, referral activity, and redemption history. 

  • Reviews and user-generated content: product reviews, photos, ratings, and testimonials you submit. 

  • Marketing preferences: subscription status for email, SMS, and push notifications. 


2.2 Information Collected Automatically 

When you visit, use, or navigate the Services, we automatically collect: 

  • Device and technical information: IP address, browser type and version, operating system, device identifiers, referring URLs, language preferences, time zone, and general location derived from IP address. 

  • Usage information: pages viewed, products viewed, time on page, clicks, scroll depth, mouse movements, session duration, search queries within the Site, and items added to cart. 

  • Transaction information: items purchased, order totals, date and time of transactions. 

  • Cookie and identifier data: cookie IDs, pixel data, advertising IDs, and data collected by similar tracking technologies. 


2.3 Information From Third Parties 

We may receive information about you from: 

  • Advertising and analytics partners: Meta, Google, TikTok, Microsoft, and other ad networks that match device identifiers, inferred interests, and conversion data to help us target and measure advertising. 

  • Social media platforms: if you interact with our content or log in via a social account, we may receive profile information you authorize that platform to share. 

  • Fraud prevention and identity verification services: used to screen orders and prevent unauthorized transactions. 

  • Shipping carriers and logistics partners: delivery status, address corrections, and return information. 

  • Co-marketing partners and referrals: if another party refers you or we run a joint promotion. 

 

3. Tracking Technologies, Session Recording, and Communications Monitoring 

This section describes technologies that may capture, record, or replay your interactions with the Site and our customer service channels. 


3.1 Cookies and Similar Technologies 

We and our service providers use cookies, pixels, tags, web beacons, local storage, and similar technologies to: 

  • Operate the Site and maintain your cart and session. 

  • Remember your preferences. 

  • Measure Site performance and analytics. 

  • Deliver and measure advertising across websites and devices. 

  • Detect fraud and secure the Services. 

You can manage cookies through your browser settings and through the cookie banner on our Site. Blocking some cookies may affect Site functionality. 

3.2 Session Replay and Behavioral Analytics 

We use session replay and behavioral analytics tools that record your interactions with the Site, including mouse movements, clicks, scrolls, taps, keystrokes in non-sensitive fields, and pages viewed. These recordings help us diagnose technical issues, improve user experience, and understand how visitors use our Site. 

The providers we currently use for these purposes include: 

  • Microsoft Clarity: behavioral analytics and session replay. 

  • Shopify analytics: platform-native analytics and customer behavior measurement. 

  • Hotjar or FullStory (where deployed): heatmaps and session replay. 

Sensitive form fields (such as payment details and passwords) are masked from recording. By using the Site, you consent to the recording of your interactions as described in this Section. 

3.3 Advertising and Marketing Pixels 

We use advertising pixels and tags to measure campaign performance and serve targeted advertising, including: 

  • Meta (Facebook and Instagram) Pixel and Conversions API. 

  • Google Ads, Google Analytics, and Google Tag Manager. 

  • TikTok Pixel. 

  • Klaviyo tracking for email and SMS engagement. 

  • Pinterest Tag. 

These tools may share limited Personal Information (such as hashed email addresses, device identifiers, and browsing activity) with the advertising platforms. This activity may constitute "sale" or "sharing" of Personal Information under certain state laws. See Section 6. 

3.4 Customer Service and Communications Platforms 

We use Kustomer, an omnichannel customer service platform owned by Meta Platforms, Inc., to manage customer communications across email, live chat, SMS, social media, and voice. Kustomer and similar platforms we may use (including Klaviyo, Postscript, and Attentive for marketing communications) may record, store, transcribe, and analyze the content of your communications with us. 

We may also record inbound and outbound phone calls for quality assurance, training, and recordkeeping. A notice is provided at the start of recorded calls. 

3.5 Notice of Consent to Recording 

By accessing or using the Services, initiating a chat, calling our customer service line, sending a text message to a number associated with Ozarké, or otherwise communicating with us, you acknowledge and consent to the recording, monitoring, storage, and analysis of such interactions by us and our service providers. 

If you are a resident of a state that requires two-party consent for the recording of communications (including Florida, California, Connecticut, Illinois, Maryland, Massachusetts, Michigan, Montana, Nevada, New Hampshire, Oregon, Pennsylvania, Vermont, and Washington), you acknowledge and expressly consent to this recording. If you do not consent, do not use the Services and do not communicate with us through recorded channels. 

3.6 Do Not Track and Global Privacy Control 

Our Site does not respond to Do Not Track browser signals because no common industry standard governs them. However, we do honor Global Privacy Control (GPC) signals as an opt-out of "sale" and "sharing" of Personal Information for residents of states where required by law. 

 

4. How We Use Personal Information 

We use Personal Information to: 

  • Process and fulfill your orders, including payment processing, shipping, returns, exchanges, and warranty claims. 

  • Provide customer service and respond to your inquiries. 

  • Operate, maintain, secure, and improve the Services. 

  • Detect, investigate, and prevent fraud, unauthorized transactions, and violations of our Terms. 

  • Send transactional communications (order confirmations, shipping updates, receipts). 

  • Send marketing communications (email, SMS, push notifications) where you have consented or where permitted by law, and measure engagement with those communications. 

  • Personalize your experience and recommend products. 

  • Deliver, measure, and optimize advertising on our Site and on third-party platforms. 

  • Administer the Rewards program and Trade program. 

  • Comply with legal obligations, enforce our agreements, and protect our rights. 

  • Analyze business performance and develop new products and services. 

 

5. How We Share Personal Information 

We share Personal Information with: 

  • Service providers and processors: including Shopify (e-commerce platform and payments), Klaviyo (email and SMS marketing), Postscript and Attentive (SMS), Kustomer (customer service), Microsoft (Clarity analytics), shipping carriers, warehouse and fulfillment providers, fraud screening services, and review platforms. 

  • Advertising partners: Meta, Google, TikTok, Pinterest, and similar platforms for targeted advertising and measurement. This sharing may constitute "sale" or "sharing" under state privacy laws. 

  • Professional advisors: attorneys, accountants, auditors, and insurers. 

  • Authorities and in legal proceedings: if required by law, subpoena, court order, or to protect our rights, property, or safety, or that of others. 

  • Business transfers: in connection with a merger, acquisition, financing, reorganization, bankruptcy, or sale of some or all of our assets. 

  • With your consent or at your direction. 

 

6. Sale and Sharing of Personal Information 

Certain state privacy laws (including in California, Colorado, Connecticut, Virginia, Utah, Texas, Florida, Oregon, and Montana) define "sale" and "sharing" broadly enough to include the transfer of Personal Information to advertising partners through cookies, pixels, and similar technologies for cross-context behavioral advertising. 

Under these definitions, Ozarké does "sell" and "share" the following categories of Personal Information: 

  • Identifiers (such as cookie IDs, device IDs, IP address, hashed email). 

  • Internet or other electronic network activity information (such as browsing and purchase history). 

  • Commercial information (such as products viewed or purchased). 

  • Inferences drawn from the above. 

The categories of third parties that receive this information are advertising networks, analytics providers, and social media platforms. 

We do not knowingly sell or share the Personal Information of consumers under 16 years of age. 

You have the right to opt out of this activity. See Section 7. 

 

7. Your Privacy Choices and Rights 

7.1 Opt Out of Sale and Sharing 

You may opt out of the sale and sharing of your Personal Information by: 

  • Clicking the "Do Not Sell or Share My Personal Information" link in our Site footer. 

  • Enabling Global Privacy Control in your browser. 

  • Submitting a request through the methods in Section 8. 

7.2 Marketing Communications 

  • Email: click the "unsubscribe" link in any marketing email. 

  • SMS: reply STOP to any marketing text message. Message and data rates may apply. Reply HELP for help. 

  • Push notifications: disable in your device settings. 

Note that you may continue to receive transactional communications (such as order and shipping updates) even after opting out of marketing. 

7.3 Cookies 

You can control cookies through your browser settings and through our cookie preference tool. Industry opt-out pages include: 

  • Digital Advertising Alliance: https://optout.aboutads.info 

  • Network Advertising Initiative: https://optout.networkadvertising.org 

  • YourAdChoices (mobile apps): https://youradchoices.com/appchoices 

7.4 State-Specific Rights 

Depending on your state of residence, you may have some or all of the following rights: 

  • Right to know or access the Personal Information we have collected about you and how we use it. 

  • Right to delete Personal Information we have collected about you, subject to certain exceptions. 

  • Right to correct inaccurate Personal Information. 

  • Right to data portability (to receive a copy of your Personal Information in a portable format). 

  • Right to opt out of the sale or sharing of Personal Information and of targeted advertising. 

  • Right to limit the use of sensitive Personal Information to specified purposes. 

  • Right to opt out of profiling in furtherance of decisions that produce legal or similarly significant effects. 

  • Right to non-discrimination for exercising these rights. 

  • Right to appeal a denial of your privacy rights request. 

These rights apply to residents of California (CCPA/CPRA), Virginia (VCDPA), Colorado (CPA), Connecticut (CTDPA), Utah (UCPA), Texas (TDPSA), Florida (FDBR, where applicable), Oregon (OCPA), Montana (MCDPA), Iowa, Delaware, New Hampshire, New Jersey, Maryland, Minnesota, Tennessee, Rhode Island, Indiana, and Kentucky, subject to each state's specific thresholds and exceptions. 

7.5 Texas Residents (TDPSA) 

If you are a Texas resident, you have the rights described in Section 7.4. You may exercise those rights using the methods in Section 8. If we deny your request, you may appeal by replying to our response. If your appeal is denied, you may contact the Texas Attorney General at https://www.texasattorneygeneral.gov. 

7.6 California Residents (CCPA/CPRA) 

If you are a California resident, you have the rights described in Section 7.4. The categories of Personal Information we have collected, sources, business purposes, and categories of recipients are set out in Sections 2, 4, and 5. We have collected all categories listed in Section 2 in the preceding 12 months. We may use authorized agents to submit requests on your behalf; the agent must provide written authorization and we may require you to verify your identity. 

Under California Civil Code Section 1798.83 ("Shine the Light"), California residents may request information about disclosures of Personal Information to third parties for direct marketing purposes. To submit a request, contact us at privacy@ozarke.com. 

7.7 Nevada Residents 

Nevada residents may opt out of the sale of certain covered information by contacting us at privacy@ozarke.com. 

7.8 EU, UK, and EEA Residents 

Where GDPR or UK GDPR applies, our lawful bases for processing include: 

  • Contract: to fulfill orders and provide the Services you request. 

  • Legitimate interests: to operate, secure, and improve the Services, prevent fraud, and conduct direct marketing where permitted. 

  • Consent: for marketing communications where required and for non-essential cookies. 

  • Legal obligation: to meet tax, accounting, and other regulatory requirements. 

You have rights to access, rectify, erase, restrict, port, and object to processing, to withdraw consent, and to lodge a complaint with your supervisory authority. To exercise these rights, contact us at privacy@ozarke.com. 

We transfer Personal Information to the United States and other countries that may not provide equivalent protection. Where required, we rely on Standard Contractual Clauses and other approved transfer mechanisms. 


8. How to Submit a Privacy Request 

To submit a privacy rights request, you may: 

  • Email us at privacy@ozarke.com with "Privacy Request" in the subject line. 

  • Call us at (800) 604-7271. 

  • Submit a request through our web form at ozarke.com/pages/privacy-request. 

We will verify your identity using information we have on file. If we cannot verify you, we may request additional information or deny the request. 

We will respond within the timeframe required by applicable law (generally 45 days, extendable once by an additional 45 days where permitted). If we deny your request, you may appeal by replying to our response within 30 days. 

Authorized agents may submit requests on your behalf with proof of written authorization. For deletion or sensitive requests, we may require direct confirmation from you. 

 

9. Retention 

We retain Personal Information for as long as needed to fulfill the purposes described in this Policy, unless a longer period is required or permitted by law. Typical retention periods are: 

  • Order and transaction records: 7 years, for tax, accounting, warranty, and dispute resolution. 

  • Customer service communications: 3 years from last interaction. 

  • Marketing engagement data: until you unsubscribe or 3 years from your last engagement, whichever is earlier. 

  • Website analytics and session replay data: up to 13 months. 

  • Account information: for the life of your account plus 3 years of inactivity, unless you request deletion sooner. 

  • Legal and compliance records: as required by applicable law. 

When we no longer need Personal Information, we delete, anonymize, or aggregate it. 

 

10. Children's Privacy 

The Services are not directed to children under the age of 13, and we do not knowingly collect Personal Information from children under 13. If we learn we have collected Personal Information from a child under 13, we will delete it. If you believe a child has provided us with Personal Information, please contact us at privacy@ozarke.com. 

Purchases on the Site are restricted to individuals 18 years of age or older. We do not knowingly sell or share Personal Information of consumers under 16 without affirmative authorization as required by California law. 

 

11. Rewards Program and Financial Incentives 

Our Rewards program and promotional offers (including price differences for account holders, referral bonuses, and loyalty discounts) may be considered "financial incentives" under certain state privacy laws. By enrolling in the Rewards program, you consent to the collection and use of the Personal Information described in this Policy for the purpose of administering the program. You may withdraw from the program at any time by contacting privacy@ozarke.com, and doing so will not result in different treatment outside the program. 

The value of the incentive is reasonably related to the value of your Personal Information to our business, as calculated based on expected program participation, average order value, and associated marketing costs. 

 

12. Security 

We use administrative, technical, and physical safeguards designed to protect Personal Information, including encryption in transit, restricted access, and monitoring for unauthorized access. No method of transmission or storage is fully secure, and we cannot guarantee absolute security. 

If we become aware of a security incident affecting your Personal Information, we will notify you and relevant authorities as required by applicable law. 

 

13. Third-Party Links and Services 

The Services may contain links to third-party websites, services, and tools that we do not control. This Policy does not apply to those third parties. We encourage you to review the privacy policies of any third-party services you use. 

 

14. Changes to This Policy 

We may update this Policy from time to time. The "Last Updated" date at the top reflects the most recent revision. If we make material changes, we will notify you by posting a notice on the Site, by email, or by other means as required by law. Your continued use of the Services after the effective date of an updated Policy constitutes acceptance of the revised Policy. 

 

15. Contact Us 

For questions, concerns, or to exercise your rights: 

Ozarké LLC
Attn: Privacy
3800 Distribution Blvd.
Houston, TX 77018
Email: privacy@ozarke.com
Phone: (800) 604-7271 


This Privacy Policy is effective as of the date listed above and supersedes all prior versions.